Training Program

TRAINING 1: ** COMPLETED**
WHY ATTENDING A TRADE SHOW?

when Tuesday April 16, 2019 - Available in French only
10:30am to 11:30am
IN-HOUSE TRAINNING / type Webinar
speaker Marjolaine de Sa combines 19 years of experience in hospitality and tourism. She has touched various area and different fields, such as communications, sales, customer service or the conclusion of partnerships. She has attended a number of Bienvenue Québec trade show under various functions and she is well knowledgeable about Bienvenue Québec to show you the benefits to your company.
fee Free
Please note that this webinar is reserved only for tourism suppliers that meet the criteria for admission as a seller.

Training synopsis:  
You want to break into the group segment? You would like to know companies that bring tourists to Quebec and surroundings? You want to share, exchange and especially deal with them? Bienvenue Québec offers you all these opportunities and more.   

During this webinar you will be explained the benefits of participating in this type of event (ex: in one trade show under one roof, you will have the opportunity to meet and exchange with international buyers).

Training 2: ** COMPLETED**
in the jungle of networking

when Tuesday May 14, 2019 - Available in French only
10:30 am to 11:30pm
in-house trainning / type Webinar
speaker Réjean Gauthier is a serial entrepreneur. He has graduated from the international “Dale Carnegie Training” program and is passionate about sales, networking, business world and especially human beings. Being professional, dynamic and organized, this author (la jungle du réseautage), trainer and lecturer, takes the advantage of his involvement in several networks of business people to share his passion for affairs and networking.

Since 2014, Réjean has contributed as a trainer for the students of Laval University in the Laval Entrepreneurship program and several other educational and vocational schools in the Quebec City area.
fee Can$30 for members of the Bus Carriers Federation (plus applicable taxes)
Can$40 for non-members (plus applicable taxes)

In “la jungle du réseautage”, the primary goal is to present networking from a different angle. Based on the book of the same title, this concept focuses on concrete practices to develop well-grounded and enriching interpersonal relationships in both professional and personal settings.

The author and speaker, Réjean Gauthier, is also the designer of the Scale of RG that estimate the degree of proximity we all have with different people in our enclose network. Combined with other "smile-tips", this exclusive tool will help participants realize the importance of pushing their relationship forward until it becomes more lucrative. At the end of the presentation, participant will look forward to be invited to an upcoming networking event.

training 3: ** COMPLETED**
Who are the actors of the touristic distribution network at BQ and their specific role?

when Tuesday June 4, 2019 - Available in French only
10:30am to 11:30am
in-house trainning / type Webinar
speaker Francine Desbiens
Graduated with a Master’s degree in Tourism Development and Bachelor of Business Administration, Francine Desbiens works in the tourism industry for more than 30 years. She masters just as much the theoretical knowledge than the practical skills. More specifically, Francine is a specialist in marketing strategies, sales and customer service.

Since 2008, her expertise is being used in the training of the future tourism professionals at Cégep Limoilou and at Cégep St.Lawrence. Furthermore, since 2014, her know-how supports tourism companies in their development.
fee Can$30 for members of the Bus Carriers Federation (plus applicable taxes)
Can$40 for non-members (plus applicable taxes)

Training synopsis:
The distribution network of the tourism industry is complex and has many actors with different roles. Will you be able to approach them appropriately according to the place they occupy in the distribution network? This in house training will help you to demystify the role of each one, to build your pricing list and to propose them properly in this complex distribution network.

training 4: ** COMPLETED**
Daily communication, ethics of an email

when Tuesday June 11, 2019 - Available in French only
10:30am to 11:30am
IN-HOUSE TRAINNING / TYPE Webinar
speaker Simon St-Hilaire
Trainer and speaker in the field of Strategic Sales, Customer Service and Retail, Simon St-Hilaire has 25 years of expertise. More than 1350 organizations have retained its services for private seminars and conferences, including companies such as Autobus Girardin, BRP (Bombardier Recreational Products), Canadiens de Montréal, Le Capitole, Place de Arts, Transat Group, Villegia Hotels, Voyages à Rabais and many more.
fee Can$30 for members of the Bus Carriers Federation (plus applicable taxes)
Can$40 for non-members (plus applicable taxes)

Training synopsis: 
Good communication with customers is overriding. We exchange daily with clients and must know the good ethics to apply in order to be as productive and effective as possible. Email is an indispensable tool in everyday life. Do I have to reply automatically to all emails instantly? Within 24 hours? Within 3 days? Simon St-Hilaire will unravel and guide you to adopt a good ethic in your communications.

training 5: ** COMPLETED**
HOW TO READ buyer's PROFILE?

when Tuesday August 27, 2019 – Available in French only 
10:30am to 11:30am 
IN-HOUSE TRAINNING / TYPE Webinar
speaker François Jean Viel

Francois Jean is specialized in tourism trade show throughout North America where he has been promoting Quebec and Canada for many years.

fee Can$30 for members of the Bus Carriers Federation (plus applicable taxes)
Can$40 for non-members (plus applicable taxes)

Training synopsis:  
You have your appointment selection to do and you are not familiar with the buyers, who they are, what they do; do not worry, this is the main idea behind attending a trade show - to meet new companies! This Webinar will provide you with tips to better understand and read, between the lines, the buyer profiles. The Webinar will answer to many questions you may have, like; Is this company a good match for my company, should I meet them? Are we talking about groups or F.I.T.’s, etc.  

Do not miss this training that will help maximize your appointment selection, even if you are not familiar with the buyer!

training 6: ** COMPLETED**
how to set your rates according to the targeted buyers?

6.2 How to set your rates 101 (touristics attractions)  ** COMPLETED**

when Thursday September 19, 2019 - Available in French only
10:30am to 11:30am
in-house trainning / type Webinar
speaker Hélène McNicoll
President of Essor Tourism, Hélène Mc Nicoll has 'fallen into the tourism pot' at a young age. Co-owner of the family business Canyon Sainte-Anne for 26 years, she has led the park from a local to an international level; an exceptional success in Quebec. She now shares her wide strategic experience to enhance Quebec's offer in tourism. She will know how to assist you effectively in the marketing of your products.

Always involved in her field of expertise, Hélène knows the workings of various touristic organizations (ATR, economic development organizations, SATQ, Bienvenue Québec, Destination Canada, others).

Hélène Mc Nicoll holds a B.A.A in Tourism Management and Intervention from UQAM and an M.B.A in Management from Laval University.
fee Can$30 for members of the Bus Carriers Federation (plus applicable taxes)
Can$40 for non-members (plus applicable taxes)

Training synopsis: The pricing scale suitable for the various tourist distribution network can be a real headache. In fact, it's the heart of matters. It is important for you to wisely consider the rates offered in order to maximize your profitability and offer your best rate according to the intended buyer.

6.1 How to set your rates 102 (hotels)  ** COMPLETED**

when Tuesday, September 17, 2019 - Available in French only
10:30am to 11:30am
iN-HOUSE TRAINNING / TYPE Webinar
speaker Chantal Cardinal
fee Can$30 for members of the Bus Carriers Federation (plus applicable taxes)
Can$40 for non-members (plus applicable taxes)

Training synopsis: 
The assignment of accommodation rates depends on many factors. To assure maximum profitability and to give the right price to the right buyer you need to be aware of the complexity of the tourism network.

Training 7: 
HOW TO WRITE a proper product sheet (sales profilE) to hand out?

when Tuesday September 24, 2019 - Available in French only 
10:30am to 11:30am
IN-HOUSE TRAINNING / TYPE Webinar
speaker François Jean Viel

Francois Jean is specialized in tourism trade show throughout North America where he has been promoting Quebec and Canada for many years.

fee Can$30 for members of the Bus Carriers Federation (plus applicable taxes)
Can$40 for non-members (plus applicable taxes)
registration

Click here to register 
Registration deadline: September 19, 2019

Training synopsis:
Would you like to have a product sheet that stands out? Be concise in your description while mentioning the good aspects of your business to attract the attention of the buyers so that they remember you after Bienvenue Quebec?  We will explain the do’s and don’ts when writing out your product sheet. It will become your door to new business opportunities!

Training 8: SALES PERFORMANCE IN 8 MINUTES, STEPS TO FOLLOW

when Tuesday October 8, 2019 - Available in French only
10:30am to 11:30am
IN-HOUSE TRAINNING / TYPE Webinar
speaker Julien Roy

For the past twenty years, Mr. Roy has used his extensive experience in the exhibition world to train more than six thousand companies. He has helped multinationals, major business associations, as well as many start-up companies. As a result, his training has become the benchmark for trade shows, exhibitions and event communication in Québec. It is with a touch of humor that he teaches simple yet effective concrete techniques based on his continuous analysis of the field.

fee Can$30 for members of the Bus Carriers Federation (plus applicable taxes) 
Can$40 for non-members (plus applicable taxes)
Registration Click here to register
Registration deadline: October 3, 2019

Training synopsis: 
Learn how to sell efficiently, quickly, but most important gently. This session will introduce you to some useful and simple tips and tricks that will make your marketing discussion more interesting and effective. This webinar aims to refine your relationship skills and help you avoid common and expensive mistakes. Learn and develop the technique "Face to Face" will help you get rid of your apprehension of the short sale appointment and get more results.

training 9: 
10 actions for efficient follow ups after the event

when Tuesday, October 22, 2019 - Available in French only
10:30am to 11:30am
IN-HOUSE TRAINNING / TYPE Webinar
speaker Simon St-Hilaire
Trainer and speaker in the field of Strategic Sales, Customer Service and Retail, Simon St-Hilaire has 25 years of expertise. More than 1350 organizations have retained its services for private seminars and conferences, including companies such as Autobus Girardin, BRP (Bompardier Recreational Products), Canadiens de Montréal, Le Capitole, Place de Arts, Transat Group, Villegia Hotels, Voyages à Rabais and many more.
fee Can$30 for members of the Bus Carriers Federation (plus applicable taxes) 
Can$40 for non-members (plus applicable taxes)
registration Click here to register 
Registration deadline: October 17, 2019

Training synopsis: 
Being out of the office for work attending a convention, trade show or any event requires rigor in our actions when we return to our daily life. In addition to everyday task, we want to seize the opportunities opened during this event and do not want to miss on any business. Simon St-Hilaire will guide you on the actions to take to make effective and profitable follow-ups.

training cancellation policy

Minimum of 12 registrations is required for each the training;

Fee per webinar:

  • $ 30 / member of the Bus Carriers Federation  
  • $ 40 / non-member (plus applicable taxes);

Fee to get the PowerPoint-pdf notes:

  • non-participant - $ 25 / webinar 
  • participant -  $ 12 / webinar

A written cancellation notice sent and received at the Bus Carriers Federation 's office: 
10 days or more prior to the webinar will result in a 50% refund of the contract price. 
9 days or less no refund  

Can$30 for members of the Bus Carriers Federation (plus applicable taxes)
Can$40 for non-membres (plus applicable taxes)

Mandatory training sessions

Compagnies joining Bienvenue Québec for the first time as a « one day seller pre-established appointment schedule» must attend the following webinar.

  • Who are the actors of the touristics disctribution network at BQ and their specific role.
  • How to read the buyers profils
  • How to set your rates according to the targeted buyers
  • How to write a proper product sheet to hand out ?

In case the designed delegate if not able to attend all tanning sessions, Bienvenue Québec will pair him/her with a mentor.

Tuesday October 8, 2019 - Available in French only
10:30am to 11:30am